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Streaming gains, physical sales lift growth as UMG sharpens capital strategy
Affluent base doubles to 130 lakh, travel 58 per cent of elite spends.
Rs 150 crore bet on mobile-first content and owned digital distribution play.
Ice cream peaks at 9 pm, dahi tops orders as categories surge up to 300 per cent WoW.
Multi city programme targets 25 songs yearly with 250 plus Delhi and 200 plus Indore entries.
