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MUMBAI: When cricket meets colour, sparks fly — and in JSW Paints’ case, so do sponsorships, anthems and a whole lot of vibrancy. The brand has...
MUMBAI: Royal Challengers Bengaluru (RCB) has bowled fans over with a unique culture campaign that’s as sweet as it is smart. In a bid to make...
MUMBAI: Love is in the (digital) air as Battlegrounds Mobile India (BGMI) pulls off the unthinkable, hosting India’s Biggest In-Game Wedding, turning virtual battlegrounds into a...
MUMBAI: The Walt Disney Co has launched new advertising technology integrations to enhance live streaming monetisation on its platforms earlier this week. Advertisers can now programmatically...
MUMBAI: Gamers, ready your wallets—and your wishlists. The great Indian gaming uprising has officially begun. No dragons to slay here (unless one’s coded in a pixel...
