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MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real...
MUMBAI: Nearly two-fifths of the $1 trillion sloshed around global advertising each year vanishes into the ether—wasted on botched targeting, feeble creative and sheer duplication. Climaty...
PARIS: In a media landscape where Netflix and YouTube hoover up nearly half of all US streaming hours, knowing what audiences want isn’t just useful—it’s survival....
MUMBAI: Who knew a pair of “Bali earrings” could land you in Bali? Or that “Korean skincare” could be your boarding pass to Seoul? Flipkart and...
MUMBAI: Ads are finally getting smarter than the “skip” button. VDO.AI has unveiled Dexter, a cutting-edge contextual intelligence solution that promises to transform Youtube advertising by...
