Cable TV
Look ‘PhotoReady’ with Revlon’s digital campaign,Dimsy Mirchandi
MUMBAI: Revlon, the cosmetic company, has launched a new digital campaign for its make-up range PhotoReady.
The campaign includes a Facebook application, Twitter handle and online contest called ‘CelebrityYou.’ Elaborating more on it, Revlon India marketing manager Dimsy Mirchandi says, “The objective of this campaign was to introduce and engage consumers with our new range of PhotoReady products. But our overall digital objective is to entice consumers; use the platform to share our common purpose of inspiring women to express themselves freely. And this is exactly what we have tried to do through this campaign. Based on the insight that women want to look photo-ready all the time, we encouraged her to share her best celebrity moment, i.e. find that one moment when she felt special, just like a celebrity. By sharing and realising her moments, she is not only being expressive but also inspiring others to do so.”
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The PhotoReady digital campaign has been introduced to promote new products within the PhotoReady Range namely – PhotoReady BB Cr?me, PhotoReady Dual-ended Kajal and PhotoReady Mascara. It also reinforces and further promotes the already existing products within the range.
Mirchandi adds, “Since the campaign is based on a simple yet effective insight i.e. women wants to look photo-ready all the time, it is ought to resonate well with them. And the fact that close to 500 women participated in the contest validates that they found it relevant and interesting. More so, such campaigns help brand connect and co-create with consumers.”
Throughout the campaign, Revlon’s make-up expert Bianca Hartkopf will provide various make-up tips on ‘How to’ wear make-up along with Revlon’s guest photographer (Anushka Menon) who will share inside secrets to being PhotoReady. There will also be various tips, trends that the photographer will write in terms of articles, posts, tweets etc.
The campaign was developed by VML Quais.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
