Brands
Revlon introduces Madelyn cline as a global brand ambassador
Mumbai : Actress Madelyn Cline has been named the newest Revlon global brand ambassador, joining the ranks of Ashley Graham and Megan Thee Stallion as the latest face of the beauty brand.
The 26 year old is best known for her roles as ‘Sarah Cameron’ on Netflix’s hit series “Outer Banks” and as ‘Whiskey’ in “Glass Onion: A Knives Out Mystery,” and has made her mark in an array of high-profile, cult, and popular projects over the last four years. She has a social media reach of 25 million across platforms and has become a style icon on the red carpet and a go-to for her beauty and skincare routines.
“I love makeup and it’s been a dream of mine to partner with a brand as iconic as Revlon. I couldn’t be more excited to join the ranks of Ashley Graham, Megan Thee Stallion, and all of the amazing Global Brand Ambassadors who came before them,” said Madelyn.
“Makeup is a tool I use to feel more creative and confident, whether I’m on set, on the red carpet, or just every day – and with this partnership, I’m thrilled to be able to inspire other women to live boldly and feel empowered.” she added.
Revlon chief marketing officer Martine Williamson said, ‘we strive to create a more liberated beauty that embodies independence, confidence, and inspiration,” said Martine Williamson, . “Whether it’s through her on-screen roles or in her everyday life, Madelyn personifies our mission of living boldly in everything she does. Her confidence and focus on self-love make her an incredible role model for young adults. With a natural affinity for beauty, Madelyn is the perfect fit for a Revlon Global Ambassador, and we’re overjoyed to welcome her to our family.”
Revlon India executive head and director and head of and Sub-continent at Modi-Mundipharma Beauty Products Pvt. Ltd, Meghna Modi, added, “Madelyn Cline’s association with Revlon marks a significant milestone for us. Her embodiment of confidence and self-expression perfectly aligns with our brand ethos. As we expand our global family, Madelyn’s influence will undoubtedly inspire people in India and around the world to embrace their unique beauty confidently.”
‘As a Global Brand Ambassador, Madelyn will be the face of the Revlon brand and products, and featured across the full marketing mix including on in-store displays, at retailer events, and in global campaigns. she added.’
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
