MUMBAI: The OTT space has been growing denser with the mushrooming of more and more players. Players are vying for eyeballs and advertisers are looking to...
MUMBAI: Speaking of the digital era, the number of LCD television sets sold each year has only been growing. For 2015, an Ernst & Young study...
MUMBAI: When conventional modes of communication are failing marketers, they are increasingly looking to reinvent the old formulas in a new light, content marketing being one...
MUMBAI: The digital marketing era warrants brands, advertisers and creatives churn out advertisements that go viral. But they better toe the line very carefully in the...
MUMBAI: Kids have a special bond with their fictional superheroes that often calls for a reel to real life interaction. There is a certain charm about...
