‘Live streaming’, ‘Video on demand’, ‘data crunching’, ‘branded content’, ‘geo-targeting’, ‘digital measurement’, ‘native advertising’, ‘programmatic’, ‘digitisation’, ‘demonetisation’….2016 has generated enough buzzwords for the Indian marketer. So...
MUMBAI: As 2016 comes to a wrap, the new year brings good news and some new challenging responsibilities for BBC Worldwide India SVP and GM Myleeta...
MUMBAI: Maurice Lévy, the eccentric creative genius and Publicis Groupe’s chief executive officer is at it again! Going viral with his traditional ‘end-of-year’ address to everyone...
MUMBAI: Gone are the days when brands would like a piece of popular content and sponsor it, or spend some marketing budget over product placements. It...
MUMBAI: Kids Choice Awards is back to draw Indian kids in a ‘slime’ fest! Viacom18’s flagship property that debuted in India in 2013 is being brought...
