The Bloomingdale PR CEO on measuring communications through business outcomes, navigating brand backlash, managing creator compliance, preparing for crises and building resilient agency teams.
From micro-communities and creator authenticity to crisis management and earned media, Mausam Shah explores how PR is evolving in a fragmented digital ecosystem.
HRX Business Head Ajay Singh on AI, Gen Z, community-led fitness, performance marketing and staying relevant in a crowded market.
From reality shows and Gen Z to AI, Wow! Momo’s Shiv Bhasin talks about staying relevant in a cluttered market
From 20-plus sponsors and a first-time Google Gemini association to why family viewing still makes KBC a non-negotiable buy, Sony's ad sales chief breaks down the...
