As Hoichoi completes a decade, its COO Soumya Mukherjee discusses the platform’s self-funded growth model, 30 per cent marketing cap, IP diversification, AI-led production, multilingual expansion...
From Bigg Boss and Shark Tank India to Khatron Ke Khiladi, Splitsvilla and new-age OTT formats, reality is evolving from programming inventory into an attention ecosystem...
The Moe’s Art founder on breaking agency silos, building creative IP, moving beyond broadcast-led PR, navigating AI, proving experiential ROI and rethinking traditional agency models
The ad-tech executive outlines how developers can turn cheap installs into lasting value
The Bloomingdale PR CEO on measuring communications through business outcomes, navigating brand backlash, managing creator compliance, preparing for crises and building resilient agency teams.
