From Starbucks to Emcure, companies are ditching uniform tone in favour of tailored messaging for millennials and Gen Z, and it is working
The creative technology lead makes the case for inclusion, value systems and human spark in an age where man and machine are already working side by...
60 seconds at a time, a $300 million industry is eating Indian cinema’s lunch — and the real fuel is homegrown stories
From AI-driven storytelling to real-time graphics and cloud production, broadcasters gear up to turn 700 million viewers into active participants
After predictions of decline in the early 2020s, India’s broadcast industry is proving its enduring strength and adaptability