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With its Instagram-first micro-drama series, Kraus Jeans is betting that Gen Z would rather watch a relatable story than sit through an ad — Founder Ravi...
From Alia Bhatt throwing sponsor drinks to forcing contestants into impromptu marketing pitches, Samay Raina proves that surviving the room is the new gold standard for...
The average adult surrenders nearly seven hours a day to a screen, for India's media industry, that is not a warning. It is the greatest opportunity...
From Starbucks to Emcure, companies are ditching uniform tone in favour of tailored messaging for millennials and Gen Z, and it is working
The creative technology lead makes the case for inclusion, value systems and human spark in an age where man and machine are already working side by...
