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INDIA: Nielsen’s Gracenote has launched Content Connect, a new platform that promises to drag connected-TV advertising into a more precise, program-level era. The tool gives agencies,...
INDIA: Alpenliebe has rolled out a new campaign, ‘Alpenliebe Kholo, Meetha Bolo’, pitching its signature caramel sweetness as a salve for hurried tempers and hasty words....
INDIA: Quick commerce has muscled its way into India’s shopping habits, powering 45 per cent of festive purchases this year as consumers shift from planned buys...
NEW YORK: The Omnicom IPG shake-up is claiming a high-profile casualty. Eileen Kiernan, global chief executive of IPG Mediabrands, is set to leave as the network...
MUMBAI: Sony Pictures Networks India has set the stage for a nostalgic yet unmissable night as it prepares to broadcast John Cena’s final WWE match on...
