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BARC has gone dark, broadcasters are guessing, and digital is quietly cheering
How a quiz show and a saas-bahu saga, launched on the same evening in 2000, built the pay-television ecosystem India still lives in.
Bigger holding companies, smarter algorithms, thinner margins, the industry is optimising for scale when the market is rewarding speed.
How India's creator economy is rewriting the rules of entertainment, and what legacy producers must do to survive
The expectations are there, but it has to pass the FIFA telecast test first.
