Brands
PromaxBDA announces its 13 edition of annual conference
MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization has announced the 13th edition of its annual conference PromaxBDA India 2016. Joining the most prestigious awards for creative endeavour in the media marketing space, Rob Middleton, Graeme Newell & Fiona King, the world renowned market visionaries will be holding workshops at the conference. Like every year, PromaxBDA is encouraging marketing professionals to send in their best work, which stands a chance of being recognized at the PromaxBDA Awards in the midst of the best in the business. PromaxBDA Boot Camp is slated to take place on 11 May at Indian School of Design & Innovation whereas Master Class is scheduled for 12 May at The Westin, Mumbai.
The event will witness a lineup of workshops such as Branding Workshop: Best Practices for Recruiting New Viewers by Graeme Newell, a consultant and thought leader on emotional marketing. The second on the list is Promo Workshop: What the hell am I doing? By Rob Middleton, who is a regular speaker at our PromaxBDA conferences. Due to popular demand, he is back again this year with his full day workshop. The third workshop is on Marketing workshop: Marketing and Technology – The Birth of a New Age in Media by Fiona King, a leading marketing executive.
Showcasing the latest creative techniques in promotion-creation, these workshops will also give an insight in the workings of the marketing industry. The learning from these workshops will include learning the critical steps for making one’s brand irresistible to new customers, specific strategies behind some of television’s most successful viewer expansions, to learning how to develop hypothetical new media brands, delving deeper into what makes a brand a success.
Commenting on this year’s conference, PromaxBDA country head India Rajika Mittra said, “After getting an overwhelming response to the new format last year, we have decided to stick to the same format. This year we have marked a 25% increase in our call for award entries than last year. With workshops in Boot Camp and Master Class sessions, participants can sharpen their skills and get inspired by some the world’s most respected international and local industry experts. This edition will witness marketing giants and thought leaders like Graeme Newell, Rob Middleton and Fiona King as workshop trainers”.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
