iWorld
‘Kesariya’, from Brahmastra makes history!
Mumbai: The timeless allure of ‘Kesariya’, from the movie Brahmastra continues to captivate audiences worldwide as it achieves a monumental milestone. With its heartfelt lyrics and enchanting tunes, the love anthem becomes the first Indian song to cross 500 million streams on Spotify, solidifying its place in music history! “Kesariya” is acknowledged as one of the most successful collaborations among Pritam, Amitabh Bhattacharya, and Arijit Singh. With this milestone, the song has undoubtedly been crowned to be the biggest hit in the careers of these maestro’s till date.
Released on 17 July 2022, ‘Kesariya’ featuring the favourite couple Ranbir-Alia, continues to resonate deeply with listeners across the globe. This love anthem ‘Kesariya’ from Brahmastra enthralls audiences with its soulful melody and lyrics penned by the acclaimed wordsmith Amitabh Bhattacharya. Coupled with Pritam’s musical brilliance and emotive vocals of Arijit Singh, further elevating its charm to unparalleled heights.
Elated by the achievement, Indian composer Pritam shared, ‘Kesariya’ has been a deeply emotional journey and witnessing a landmark moment of 500 million streams is beyond exhilarating! This milestone reaffirms the enduring power of music transcending barriers and touching souls. I am grateful to the entire team behind ‘Kesariya’ and to the listeners who have made this extraordinary milestone possible!”
Reflecting on Kesariya’s journey and its unprecedented success, Karan Johar expressed, “‘Kesariya’ has been an unforgettable experience for me and I couldn’t be prouder of its record-breaking achievement. It’s an honor to be a part of such a historic moment, it fills my heart with immense joy and gratitude.”
Sharing his excitement Ayan Mukerji, Indian filmmaker, Director, Brahmastra expressed, “I am so overwhelmed by the incredible journey of my passion project Brahmastra. I am thrilled to see ‘Kesariya’ to be the first Indian song hitting such a massive milestone! It fills me with immense pride. This achievement is also a celebration of the magic of Indian music and cinema. Here’s to the continued success of ‘Kesariya’ and the countless more hearts it will touch in the future.”
Breathing life into the rendition, acclaimed singer Arijit Singh shared his joy, “‘Kesariya’ holds a special place in my heart, I’m grateful to the fans for their unwavering love and support till date.”
The lyrical genius Amitabh Bhattacharya also expressed, “It’s overwhelming to see ‘Kesariya’ touch the hearts of millions and make history in the process. Seeing the track cross 500 million streams, is still so surreal. This milestone belongs to everyone who contributed to its journey. Here’s to the enduring magic of ‘Kesariya’ and to the listeners who have embraced it.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
