Applications
Meta launches enhanced Gen AI features to help businesses grow
Mumbai: Meta has launched enhanced generative AI features for advertisers, such as full image and text generation to help businesses to grow. The goal is to help advertisers at every step of the journey, whether that’s improving ad performance by helping develop creative variations or automating certain parts of the ad creation process.
Now, for the first time, businesses can create full image variations inspired by the original ad creative with text overlay capabilities, building on capabilities to generate new backgrounds around product images and expanding images to better fit multiple surfaces. For instance, a coffee bean business advertising a savouring cup of coffee will be able to use Meta’s generative AI to create other variations of backgrounds, including settings that embody a lush and idyllic farm, and also provide adjustments to the coffee cup to offer more creative options. This feature has already started to roll out, and in the coming months, businesses will also be able to provide text prompts to help better tailor the creative variations.
In addition, businesses will now have the ability to apply text overlay to images, with a dozen of the most popular font typeface options for brands to choose from. Lastly, image expansion, a feature that allows businesses to seamlessly adjust creative assets to fit different aspect ratios across multiple surfaces, is now available on Reels and Feed across both Instagram and Facebook and can now work seamlessly with text overlays on ads.
The text generation feature creates variations for the ad headline in addition to the primary text. Meta is currently testing the ability of the generated text to reflect the brands’ voice and tone, by highlighting key selling points based on their previous campaigns and text input. These enhancements are driven by advertiser feedback for a more diverse set of text suggestions that better reflect their brand and key selling points.
This feature will soon be built with Meta Llama 3, the next generation of Meta’s large language models, which will enable new capabilities and enhance ad performance.
Meta has begun rolling out these updated generative AI features and aims to make them available globally by the end of the year.
Centralising the generative AI features under Advantage+ creative
These updated generative AI features – and Meta’s currently available creative enhancements – will be available in Ads Manager through Advantage+ Creative, supporting businesses along the entire ad campaign creation journey. By bringing all of the generative AI features together in one place, businesses will be able to see the benefits of automation and generative AI at the same time. That means faster ad creation and better performance.
In addition to generative AI tools, Meta has recently updated several Meta Advantage products that businesses can use today:
1 Advantage+ creative optimizations: Optimizes video ads for viewing on Reels or the mobile Facebook and Instagram apps with a 9:16 ratio when using visual touch-ups.
2 Advantage+ catalogue ads: Delivers product recommendations to people based on their interests. Advertisers are now able to import and use creatives like branded videos or customer demonstration videos, instead of just static images. After previously announcing the testing of this feature last year, Meta is now allowing all global advertisers to provide more engaging product information to shoppers in dynamic and customized videos.
3 Advantage+ creative with Advantage+ catalogue ads: Advertisers are now able to upload a “hero” image or video in the centre of their catalogue ad, and Meta will then use Meta’s AI to dynamically show people the best products from their catalogue to drive performance. Marketers can use this tool by clicking add catalogue items under Advantage+ creative within Ads Manager.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
