MAM
Skyworth launches high technology TV in Tamil Nadu
MUMBAI: Skyworth India Electronics – a wholly owned subsidiary of USD 8.98 billion worth Hong Kong-based company Skyworth, the World’s Largest TV Manufacturer ranking top 5 TV Brand in the world – has unveiled the state-of-art AIR TV – 55G7200 series, the latest in its innovative product line and best in the entertainment merchandise segment for this festival season and more importantly at competitive price of Rs. 169990.
The New Air series, designed by Red dot award winning team with revolutionary Art technology, is 7.9 mm thin and lighter than ever sporting a 55-inch screen, drawing inspiration from the air, which means light, floating, flawless and refreshing. The 4K UHD (Ultra High Definition) feature gives extra resolution of 4K images, adds more detail, more depth and more color resolution to the picture, resulting in images that look incredibly life like & more like looking through a window than watching TV.
The 5 in 1 DIGITAL VIDEO BROADCASTING technology (DVB-C, DVB-T/T2, DVB-S/S2) powered with a PVR recording (Personal Video Recorder) option gives us the choice of recording the broadcasting videos.
DVB is a future technology and a contribution in line with the government’s `Digitizing India’ initiative as it will cater to the expectations of quality conscious customers of India and will be more than the value for money.
On the cutting-edge product of the company, Mr. Jackson Zhang, Managing Director, Skyworth India, said “We have put up an impressive display of our latest 4K UHD AIR TV -55G7200 with latest application, as a testimony of Skyworth’s overwhelming Technology and innovative engineering prowess in the manufacturing and marketing of high-quality entertainment electronics and world class home appliances, efficient in any weather condition, “and added that “such products will have a great success in India, as Indian consumers are highly evolved and appreciative of high technology and quality.”
“In the past 5 years in India Skyworth has established own assembly unit and introduced LCD, LED, DLED, ELED, 3D, Smart TV’s and in the upcoming years Skyworth will introduce 8K, OLED, Smart plus TVs, and home appliance, AC, Washing machine, Refrigerator, which is testimony to Skyworth’s commitment to advanced engineering and quality standards for product innovation, durability and technology relevance. This has enabled Skyworth brand to touch an annual production of 170, 00,000 units across the globe in 2015-16, elevating it to the most enviable position of being5th largest brand in the world.”
With this launch, Skyworth is expecting to bring the cutting-edge product to Indian consumer and with a target of 10% market share in the next 2 years. Subsequent to Hyderabad the product has been launched in Tamil Nadu. Plans are on for phased launches pan-India. Through a strong network of pan-Tamil Nadu, the company has rolled out strategies to promote the smart TV share to 30% from all category sales.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
