Ad Campaigns
Virat Kohli joins campaign to encourage Indian athletes through video
NEW DELHI: Cricket skipper Virat Kohli and Royal Challenge Sports Drink have joined together to make a ‘Made of Bold’ video aimed at pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.
“Jis desh ki ragon mein khoon se zyada cricket daudta hai
Wahan kuch ansune ankahe irrade bhi daudte hain, khamoshi se.
Ansune anjaane par kisi se kum nahin”
Link to watch the video: https://www.youtube.com/watch?v=aNtg92ULcAA
These opening lines from the ‘Made of Bold’ video narrated by Virat Kohli and written by Sonal Dabral give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket.
They do not have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds: only because they are ‘made of bold’.
Link to download the video: https://fil.email/iAAGt
Kohli said: “Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.”
United Spirits Sr. VP – Marketing Subroto Geed said: “Virat is a supreme and world class athlete. The “Made of Bold” film from Royal Challenge Sports Drink is about Virat, the athlete, paying tribute to the countless other athletes of India for making a bold choice of their sport and pursuing it despite all the odds. It brings to life the brand’s purpose of inspiring the spirit of taking on life through one’s bold choices.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
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