Brands
Allied Blenders names Pradipta Basu as CMO amid marketing reshuffle
Leadership rejig sees Basu take charge while Mohta, Rao exit SMP roles
MUMBAI: Allied Blenders and Distillers Limited has appointed Pradipta Basu as its chief marketing officer, marking a key shift in its marketing leadership as the company sharpens its growth strategy.
The appointment, effective April 15, 2026, also sees a change in reporting structure. Arvind Mohta and Uday Rao will no longer be classified as senior management personnel, though both continue in their roles as marketing directors.
Basu steps into the role with over 25 years of experience across FMCG and beverages, having worked with companies including Radico Khaitan, United Spirits, ITC Limited, Godfrey Phillips India, Alcobrew Distilleries India and HJ Heinz.
Most recently, he served as vice president – marketing and business development at Radico Khaitan, where he led national marketing strategy, portfolio management and P&L responsibilities. His remit also included driving innovation and scaling brand growth across multiple categories.
Over the years, Basu has built a reputation for managing large national brands and premium portfolios, while leading integrated ATL and BTL campaigns, product launches, pricing strategies and agency ecosystems.
Academically, he holds a management degree from Indian Institute of Management Calcutta, along with an MBA in marketing and HR. He also has a PhD in management from École Supérieure Robert de Sorbonne, France.
With this move, Allied Blenders appears to be aligning its marketing leadership with evolving business priorities, placing seasoned experience at the centre of its next growth phase.
