MAM
JUICE Cosmetics unveils ‘Wish A Color, We Deliver’ Nail Polish contest
Mumbai: JUICE Cosmetics, the brand with the most innovation in the beauty and cosmetic landscape, is thrilled to announce its latest contest ‘Wish A Color, We Deliver’ Contest in celebration of a decade of manufacturing. This exciting initiative marks their commitment to delivering top-quality beauty products. JUICE Cosmetics has embraced a self-test with the challenge, pledging to seamlessly deliver the desired colour of nail polish.
JUICE Cosmetics project lead Amrit Kamra said “As we celebrate our remarkable decade-long journey, our strong national presence spanning 510 cities and towns in India, coupled with our integrated research, manufacturing, and distribution facility demonstrates our competence in crafting any colour of nail polish that our consumers desire.”
https://juice-cosmetics.vercel.app/
The concept behind the contest is simple. Participants are encouraged to unleash their creativity by submitting entries or photos of the most random things, challenging JUICE Cosmetics to create a nail polish shade inspired by their selection. To participate, users can simply scan a QR code or visit the contest page on the website. Upon scanning the QR code, users are directed straight to the submission process, where they can easily upload their photo, to complete their entry.
Every 15 days, 10 lucky winners will be randomly selected to receive exclusive JUICE hampers containing their custom-created nail polish shade. Additionally, one lucky MEGA winner will be crowned the FACE OF THE BRAND 2024. They will be featured in JUICE Cosmetics’ promotional campaigns and invited to their events. Stay tuned for the announcement of the winners, set to be revealed on their Instagram and Website.
JUICE Cosmetics is dedicated to empowering women through the creation of elegant makeup that amplifies natural beauty. Their products are crafted with high-quality, multitasking natural ingredients to accentuate your features. With a distribution network spanning 21 states and over 30,000 retail outlets across India, plus a strong online presence, JUICE Cosmetics is committed to serving customers nationwide.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
