iWorld
Hooq plans to invest $2 million on original Indian content
MUMBAI: Hooq plans to invest $ 2 million in Indian original content in India. This is part of its APAC strategy to start sourcing local original content in Asian countries.
A joint venture of SingTel, Sony Pictures TV and Warner Bros., Hooq entered the Indian market back in May this year with a catalogue of over 10,000 movies and TV series.
“We are in talks with a few other (production) studios in India but nothing finalised yet. As we are still in an observation phase, we are seeing a gap in local language content available on broadcasters’ apps. Such content or programming is not available on other neutral platforms too. That is the gap we are looking (at filling),” said Hooq India managing director Salil Kapoor.
Though Kapoor refused to comment on investment plans, entertainment industry sources indicated that in the first phase Hooq is likely to spend up to $ 2 million in Indian original content, a plan that’s similar to what the company proposes to do in some other Asian countries too.
Apart from Hollywood content, Hooq has presently sourced Indian films and shows from studios like Rajshri Productions, Reliance Entertainment, Shemaroo Entertainment, Balaji Telefilms and Whacked Out Studios. With the cost of making original English language shows high, the platform is considering Hindi and other Indian language content.
For the OTT platform, consumption of its service in the four south Indian states of Kerala, Andhra Pradesh, Tamil Nadu and Karnataka is high and an area of focus in terms of content and expanding subscriber base.
Though the Indian OTT market is still in an early stage in terms of revenue generation and subscriber base, Hooq has priced its monthly subscription at Rs 199 in a price sensitive market where high data charges and indifferent bandwidth are also major challenges for an OTT player. New subscribers are offered a seven-day trial package for free.
Interestingly, all the investors of Hooq have other investments too in India. SingTel is a major investor in telco Bharti Airtel, while both Sony Pictures TV and Warner Bros. have separate businesses running in India. Hooq presently operates in the Philippines, Thailand and India with a population footprint of over 1.4 billion people.
India, which as per a Media Partners Asia report could gain in APAC online video segment owing to China’s restrictive policies, has seen some global digital players setting up shop with significant initial investments in the OTT/VOD eco-system.
Netflix, for example, has earmarked $5 billion for content creation and acquisition for 2016 calendar period. Chinese Internet conglomerate LeEco is likely to invest nearly $1.5 billion in media-entertainment industry for content aggregation. Amazon Prime, according to media reports, plans to invest $300 million in funding movies and television series in India and is in talks with Bollywood studios.
Apart from global players, local players too have lined up significant investments in content for online video services. This includes Star India, Viacom18, Sony India, Savvn, Zee, Times of India group and Arre. Mukesh Ambani-controlled Reliance Industries has plans to pump in $17 billion in the Reliance Jio eco-system to build a platform that is aimed at taking Indians to live the digital life with cutting-edge services and quality content.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
