MAM
NoiseMAAker encourages activity on Mother’s Day via NoiseFit app
Mumbai: This Mother’s Day, Noise, a smartwatch and connected lifestyle brand, surprised its users with a heartwarming and engaging campaign called “NoiseMAAker.” Centred around the theme of maternal love and support, the campaign took a delightful twist by sending notifications in ‘mom’s tone’ making users feel like their mom had taken over the NoiseFit App’s push notification. These playful notifications, infused with motherly wits, concern and affection, nudged users to actively think towards adopting a healthier lifestyle.
With over 10 million active downloads, the NoiseFit App is a central hub for users, fostering a community that connects, inspires, and motivates them towards a healthier lifestyle. This Mother’s Day, Noise wanted to acknowledge the unwavering support and encouragement mothers provide, highlighting their role as our biggest cheerleaders. As part of the campaign, NoiseMAAker took over push notifications on the app, infusing them with their unique blend of love, care, and a hint of wit. Over the weekend, users received notifications in a familiar, “mom-like” tone, reminding them to prioritise health and wellness with gentle nudges to eat, sleep, and stay active.
The campaign unfolded across various channels, beginning with the app’s push notifications. Subsequently, the brand introduced a teaser notice hinting at a change in the notification tone and addressing its investigation into the matter. This was followed by engaging content on social media, including investigative posts and participation from the audience to guess the mysterious figure behind the altered notifications. This strategy garnered widespread attention, with users and celebrities like actor Taapsee Pannu adding an extra layer of excitement by joining the fun and expressing curiosity about the changes in the notifications.
The reveal video showcased the heartwarming reason behind the modified notifications and unveiled the identity of the mystery NoiseMAAker – none other than ‘Maa’ herself. The campaign culminated in a touching Mother’s Day wish, reminding users to “Listen to Mom” – a sweet nod to appreciating a mother’s love and guidance.
The campaign’s success was evident in the enthusiastic response from the NoiseFit App community. Users actively interacted with the personalised notifications, sharing their experiences on Instagram. The campaign generated a 40 per cent increase in user engagement on the NoiseFit App during the Mother’s Day weekend. Additionally, social media impressions saw a 100 per cent spike during the campaign period.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
