Brands
Justickets ties up with Cinépolis to Expand Its Retail Presence
NEW DELHI: Online ticketing platform Justickets ties up with Cinépolis to offer consumers amodern, fast and easy way to book tickets on the go for current movie releases or place orders for upcoming releases using the exclusive features provided by Justickets.
The Indian box office industry is nearly worth US$ 2 billion and is growing at 10 per cent annually. The on-line movie ticketing market is currently only 15 per cent of the total box office revenues, but growing rapidly. With multiple alternatives to cinema lovers, the demand for a feasible ticketing device is high in the industry.
Justickets is engineered to be the most scalable ticketing platform, capable of enduring high website traffic. The brand enables cinemas to understand the demand for an upcoming movie which can be used to gauge interest and schedule shows for a particular movie. It is web-based, easy-to-setup platform that aims to make cinema operations and management fast and easy for the cinema buffs to make their cinematic experience pleasant.
Cinépolis Director- Strategic Initiatives Devang Sampat said, ‘Cinépolis India is excited about the tie-up with Justickets. A customer-focused approach is what we believe at Cinépolis and over the years we have established consumers who prefer Cinépolis as their destination to watch movies. Our association with Justickets is an endeavour to provide improved booking options online. Justickets have been growingly aggressively in this category.”
Justickets Pvt Ltd CEO Harsh Rohatgi.said: “Justickets is happy and privileged to partner with Cinépolis. Both the brands are very strongly established in India. And now with this tie-up we plan to expand our presence pan India and establish our reach across India”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
