Ad Campaigns
Del Monte casts its spread in eight variants
MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been floated in the Delhi NCR region alongside the launch of eight variants of Del Monte mayonnaise.
The new campaign highlights the uncalled-for food-related situations in one’s daily life simplified by Del Monte. The brand engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign demonstrates the role mayonnaise can play in today’s new-age women’s world.
The brand recently revamped its mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in eye-catching colours, the move echoes the same thought as that of the campaign.
The campaign which kick-started in August with print ads and radio will be amplified in other media such as OOH and social media to impact the audience minds in an engaging manner. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
