Ad Campaigns
Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign
Mumbai: Gargi by PNGS Fashion Jewellery Ltd, a leading name in the fashion jewelry industry, is thrilled to introduce its latest initiative, the “Flaunt your Finger” campaign. With a strong belief in the significance of civic engagement, Gargi is encouraging voters to exercise their democratic rights by offering an exclusive 25 per cent discount on silver and fashion jewellery and 25 per cent on the making charges of diamond jewellery.
To promote voter participation and celebrate the spirit of democracy, Gargi has rolled out an exciting offer for citizens who fulfill their civic duty. From 14 May until 31 May 2024, customers who visit Gargi brand showrooms at FC Road, Pune, Laxmi Road, Pune, Phoenix Mall, Wakad, and Vashi and Nashik stores can proudly display their inked fingers, indicating they have cast their vote and will be eligible for the special discount.
Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “Voting is not just a right. It is a responsibility that shapes the future of our society. At Gargi, we are committed to enabling a culture of active citizenship and encouraging individuals to participate in the democratic process. Through our ‘Flaunt your Finger’ campaign, we aim to reward and recognize those who make their voices heard at the ballot box.”
The offer encompasses a wide range of exquisite silver and fashion jewelry and making charges for diamond jewelry. By blending the joy of accessorizing with the reward of civic engagement, Gargi aspires to motivate more people to engage in the electoral process and contribute to positive change in their communities.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
