Ad Campaigns
CRY and Asian Paints join hands to beautify Churchgate station
Mumbai: CRY – Child Rights and You, an NGO working to protect and honour the rights of children in India, in collaboration with Asian Paints took up the initiative of giving a makeover to Churchgate station. The effort was part of ‘Hamara Station Hamari Shaan’ India’s biggest beautification drive that is part of Daan Utsav, the Festival of Giving which kick-started on October 2.
CRY and Asian Paints took up the initiative to transform some of the ceiling columns, walls and 52 pillars of Churchgate Station into a stunning piece of artistic design. This was executed by 25 accomplished artists, alumni of Sir J.J. School of Art and part of Wallcano India, all generously offering their talent at no cost.
On October 2, CRY project children, donors, volunteers and employees also joined in the efforts to paint some walls of the station.
CRY believes that education is key to enhancing and enriching childhoods, and is one of the most important investments a country can make in its children. Hence, the theme selected for Churchgate Station is education, and CRY hopes that this issue will be highlighted for the thousands of commuters who pass through the station each day.
“We are thrilled to be part of Hamara Station, Hamari Shaan and to have transformed Churchgate station into a colourful and welcoming space that brings alive the all important issue of education for children. For the CRY family, it is our way of giving back to Mumbai – a city we have called home for over 36 years,” says Kreeanne Rabadi, Regional Director-West, CRY
Speaking on the occasion, Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd said, “We at Asian Paints have been constantly working towards promoting art and making it directly accessible to the public since last few years. We believe it is our utmost responsibility to add colour and create a vibrant and happy environment in India. Mumbai’s local trains are the lifeline of the city connecting millions of people every day and we are delighted to partner with CRY for the beautification of Churchgate station and bring more colour, beauty and joy to the everyday lives of the Mumbai commuter. We are extremely proud to be associated with Hamara Station Hamari Shaan initiative and beautifying the station through art.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
