MAM
eComm players among top 10 television advertisers in BARC week 40
BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to Navratra-Duhserra. This year also, the three big payers – Flipkart, Amazon India and Snapdeal ran television campaigns to grab as much of the online rupees as they could during the five or six special days. Flipkart’s sale’s moniker was ‘Big Billion Day 2016, Amazon called it ‘The Great Indian Sale’, while Snapdeal called its offering ‘Unbox Sale’
Note: This paper is on the changes in the pecking order in terms of television ad spots among the top 10 brands, and does not reflect the performance of a particular industry or genre per se.
As per Broadcast Audience Research Council of India (BARC) data top 10 brands *Across Genre : All India (U+R) : 4+ Individuals,for week 39 (24 to 30 September 2016), of the total 164,881 television ad spots shared by the top ten brands, as many as 119,314 (72.4 percent) spots were by the seven FMCG brands that included beauty,oral care and healthcare, food beverages and confectionary;27,390 (16.6 percent) ad spots were booked by two automobile players – Honda and TVS; and 18,177 spots (11 percent) by one eComm player – Snapdeal.
Comparatively, in week 40 (1 October to 7 October 2016), the number of television ad spots by the top 10 brands increased 12.6 percent to 185,593. The break up in week 40 was: 108,088 (58.2 percent) spots by six FMCG brands (down 9.4 percent in terms of absolute numbers); 23,554 ad spots or 12,7 percent were by the sole representative from the auto mobile industry – TVS; and 53,951 (29.1) spots by the three eComm players mentioned above.
In week 39, Patanjali was numero uno with a massive28,949 in terms of spots, which fell 24.7 percent to 21,785 spots in week 40 and brought the brand down to fifth position in the pecking order of ad spots. In week 40, it was healthcare brand Dettol that moved to pole position with 25574 spots. Please refer to Fig A for ad spots for week 39 and 40. Please refer to Fig A below for the top 10 ranks in terms of TV ad spots.
Snapdeal has another mini festival sale in the period between 12 and 14 October, while Amazon has announced 17 to 20 October as the Great IndianFestival days. Ad blitzkrieg’s by these two eComm players are on and data for next few weeks could yet see some interesting movements among the top ten brands in terms of ad spots on television.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
