iWorld
BookMyShow Live brings Nigel Ng’s Haiyaa World Tour to India
Mumbai: Are you ready to have your cooking skills diced, sliced and chopped by the Malaysian comedian Nigel Ng, aka Uncle Roger? BookMyShow Live, the live entertainment experiential division of BookMyShow, is bringing the popular internet sensation to Delhi-NCR for the India leg of The Haiyaa World Tour, in association with Live Nation.
The 33-year-old comedian, best known for his online persona Uncle Roger, has entertained audiences across the globe including sold-out shows in New York, Los Angeles, Seattle, San Francisco, Toronto, Vancouver, Jakarta, Singapore and more with his The Haiyaa World Tour, and now finally makes his way to India to meet his Indian nieces and nephews, as he calls his fans! Get your MSG and rice cooker ready, because you’re about to get a taste of the global phenomenon who can show you the right way to make fried rice! Comedy fans across the country, gear up for an uproarious night as Ng is set to bring his unique blend of wit, observational comedy and cultural commentary to captivate audiences in India for the first time.
Uncle Roger is bringing his comedic chops (and unsolicited opinions) to Asia and India is on his list! The India leg of the tour will serve audiences an incredible show on 21 September 2024 at 7:30 pm at Bharat Mandapam, IECC, Delhi-NCR. Tickets are now live on BookMyShow, starting at Rs. 1500/-. Get ready for Ng’s witty humour and his ability to connect with the audience.
Excited for his debut show in India, Nigel Ng commented, “Uncle Roger and I are beyond thrilled to bring The Haiyaa World Tour to India. We’ve seen phenomenal support from Indian nieces and nephews, and cannot wait to finally meet everyone in person. Wear orange and get ready for some roasting!”
BookMyShow chief of business – live events Owen Roncon said, “Laughter is a universal language and we’ve seen audiences enjoy stand-up comedy by both Indian and international comedians with houseful shows, and Nigel Ng’s The Haiyaa World Tour will be no different. There’s a strong sense of relatability in his Asian anecdotes that will surely have the audience in splits. The stand-up comedy genre has seen a seismic shift over the last few years in India, and in fact, international artists are increasingly recognising a strong potential from the Indian market. We’re excited to bring the talented internet sensation, with his quirky one-liners and funny audience digs, to perform live in India!”
Nigel Ng’s The Haiyaa Tour promises to be a side-splitting evening filled with uncle Roger’s snarky remarks in the first half of the show, followed by Ng’s trademark humour, which effortlessly blends his Malaysian-Chinese heritage with universal themes and experiences. From hilarious anecdotes about family dynamics to insightful observations on modern life, Nigel Ng’s comedic prowess has garnered him a massive following worldwide, and his India tour is expected to be no exception. The tour marks another milestone in Ng’s remarkable career, as he continues to traverse borders and connect with audiences from diverse backgrounds.
Nigel Ng rose to viral fame in mid-2020 with the introduction of his Internet alter ego, a grouchy middle-aged bloke with a strong Cantonese accent and unapologetic pride in Asian culture. The YouTube clip of Uncle Roger’s harsh but hilarious critique of videos as people prepared egg fried rice resonated with audiences in Asia and the rest of the world and his first video has since received over 37 million views.
Apart from performing his Uncle Roger sketch, Ng, who’s now based in London, also makes appearances on BBC and hosts comedy podcast Rice to Meet You with Chinese-born/Swedish-based stand-up comic Evelyn Mok aka Aunty Helen.
As a stand-up, Nigel has been nominated for the Best Newcomer Award for his sold-out show at the Edinburgh Fringe Festival in 2019 and sold out several runs throughout the UK and Europe. His TV credits include Comedy Central’s Stand Up Central and Roast Battle, BBC Two’s Mock The Week, and ITV’s Jonathan Ross Comedy Club.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
