Brands
Lead a meaningful and healthier life with playR
Mumbai: Amidst our chaotic and sedentary lifestyle, we often tend to forget how significant it is to take care of our physical fitness. Moreover, at times even when we wish to invest we forget how important it is to choose the right brand for ourselves that enhances and elevates our lifestyle.
playR, a leading lifestyle and sports brand offers a wide range of products across different categories. With their presence in over 350 retail stores globally, playR aims to encourage consumers to lead a healthier and a more meaningful and purposeful lifestyle. Their goal has always been to focus on “Player first” and their slogan “Let’s Play” promises to provide and create products that are “Real” assuring consumers of comfort and style. Their wide range of products includes apparel such as t-shirts, jerseys, jackets, shorts, tracksuits; equipment such as bats, balls, gloves, pads; mountain, city, hybrid and road bicycles; accessories such as bags, yoga mats, bottles, etc., as well as limited-edition items.
Bicycles
playR has manufactured and introduced cutting-edge bicycles that integrate modern technology and exquisite craftsmanship. The price range of their bicycles start from Rs 11, 899 and goes upto Rs. 21, 599. There are six different categories of bikes provided by playR in varied sizes including Atom Alloy, BFF, BFF Fat, Crew, Score and Stallion bikes. playR bicycles assure utmost comfort to their riders and include features such as tire quick release, disc brakes and so on.
Few of the most preferred bicycles of playR are Stallion 29 inch 21 Speed, Atom 27.5 inch Alloy Single Speed, #Bff 24 inch Fat Tyre 7 Speed, and so on. Speaking in terms of size, playR offers bicycles in various colours that align with the customers needs without compromising with their styles.
Accessories
Being the global merchandise partner for five IPL teams including CSK, MI, PBKS, KKR and RR, playR has come up with a wide range of merchandise and accessories starting from customized caps, bottles, mugs as well as gym bags for all the sports fans out there. Be it fancy RR Royals Ceramic Mugs, MI Fan Cap or convenient KKR Play Fight Win Shakers, playR has it all.
Jerseys
With the IPL season around, playR understands the importance of enhancing fan experience and has come up with stunning customized jerseys for all the IPL fans out there. Be it MI, KKR, RR, CSK or PBKS, playR presents jerseys for all the loyal fans of these teams and continues to engage its fans.
Sports equipment
From cricket bats to tennis balls, playR’s sports equipment lineup is carefully crafted with precision and advanced materials to deliver optimal performance be it on the field, court, or pitch.
Apparel
In the apparel category, playR offers a diverse range of products including stylish, casual and comfortable t-shirts to performance-oriented shorts, ensuring that athletes and enthusiasts alike have access to high-quality garments which enhances their performance and style.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
