Brands
MuveAcoustics lifestyle solutions partners Kohli
MUMBAI: Zeeva and Virat Kohli have joined hands for MuveAcoustics, India’s latest personal lifestyle audio solutions provider for urban consumers. Zeeva has launched an innovative and fresh digital campaign, #InsideIsEverything, to promote its exciting range of products for MuveAcoustics, available on its exclusive Amazon store.
Through its #InsideIsEverything 3-minute film, the brand will be showcasing the struggles faced by Virat during his awe-inspiring journey to sporting pinnacle. The film will be digitally launched on 3 February exclusively through its website.
Music and cricket – two of the most lasting Indian passions. They are more than just casual diversions; they are lifestyle choices which embody everything young India stands for. It is this curious confluence between music and cricket that Zeeva, a Hong Kong-based global consumer electronics company, has explored by partnering with Kohli for MuveAcoustics, its personal lifestyle audio brand for urban consumers. The partnership was facilitated by Kohli’s management agency- Cornerstone and is aimed at promoting MuveAcoustics’ extensive product catalogue, featuring innovative audio solutions designed specifically to meet the evolving requirements of the new-age consumer.
Zeeva will launch its first digital campaign for MuveAcoustics, titled #InsideIsEverything. Featuring Kohli, the campaign will promote MuveAcoustics’ flagship product, an over-ear wireless bluetooth headphone called Evoke, along with other headphone solutions such as Drive, Impulse, and Ignite, as well as wireless bluetooth speakers, A-Plus and A-Star. All these products will be available on the brand’s recently-launched exclusive Amazon store.
Zeeva vice-president Nitin Butani said, “Passion, style, performance, and power – these adjectives encapsulate everything that Kohli and MuveAcoustics stand for. This is why it made perfect sense to bring him on board. We are confident that, with our combined synergies, we will be able to create a brand that retains strong value and appeal, but most importantly, be the audio solutions provider that the aspiring new-age consumer needs.”
MuveAcoustics’ range of highly innovative products is backed by its parent company’s extensive experience in designing, engineering, and manufacturing high-performance audio products. Its innovation quotient is supported by its exquisite style statement, which is why Virat Kohli has been deeply involved with the brand, engineering solutions worthy of the young Indian consumer base.”
Kohli, who has been associated with the brand since its inception, said, “Young Indians today, including me, are uncompromising about their entertainment experience and the gadgets they use for the same. This is what makes the launch of MuveAcoustics such an exciting development. Backed by Zeeva’s 30+ years of domain expertise, the brand is providing consumers with acoustic solutions designed specifically to deliver the best sound quality. Having been associated with it since the very beginning, I know first-hand the kind of appeal its diverse and innovative products hold for people of my generation.”
“Virat loves music. He is always using headphones. He listens to music before every match. The category is one that we felt we could create something special with him. We just needed the right partners. Experts in the business with the best quality Zeeva ticked all the boxes for us and it’s worked out brilliantly so far,” said Cornerstone CEO Bunty Sajdeh.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
