MAM
Kantar IMRB sweeps three awards at MRSI seminar
MUMBAI: Kantar IMRB has won all of the three prizes at the 26th Annual MRSI seminar, the marquee industry event held every year in the country. The Annual Market Research seminar titled “Looking Beyond” was held in Bengaluru on 20 & 21 February.
This year’s theme focused on Technology & Data, and especially the role that big data plays in powering meaningful insights that impact marketers’ business decisions and strategy. Kantar IMRB’s win once again reaffirms its mark of excellence, the quality of thinking and insights that it brings to the industry.
Kantar IMRB is a pioneer of market research services in Asia. Kantar IMRB’s suite of solutions is designed on frugal, agile innovation and adds value, real value, to help clients make impactful decisions.
Kantar IMRB president & Kantar Insights CEO – South Asia Preeti Reddy said, “A win at MRSI is particularly gratifying because it is a platform that showcases the best and the brightest minds in our industry. While I would like to congratulate all the winners, this year stands out for us for our robust participation as a Kantar family: Kantar TNS presented two invited papers, 11 of the 16 presenters in the session reserved for young researchers were from Kantar, and Kantar IMRB swept all the awards.”
A panel of distinguished marketing executives and research experts judged and selected the best entries on the basis of comprehensive evaluation criteria.The panel shortlisted most innovative, cutting edge, modern and thought-provoking papers that showcased the forward thinking of market research fraternity.
Kantar IMRB won all the three awards as follows:
- The Jury Award for Overall Best Paper was given to “Navigating the Net” presented by Debjyothi Sen Sharma and Abhinaba Neogi
- The Audience Award for Most Popular Paper went to Debjyoti Sen Sharma for “Reading Your Mind”
- The Best Presentation – Brave New World titled “Taste the Test” by Adityo Sanyal
The winners were felicitated at the event attended by over 350 professionals from India’s research fraternity, analytics companies and client partners. In addition, over 1000 delegates viewed the event through live streaming.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
