iWorld
Dekkho: Integration ease aids Brightcove power OTT service
MUMBAI: Brightcove, a leading provider of cloud services for video, announced today that Dekkho, a streaming video service specializing in delivering premium content from India’s top content creators, has selected Brightcove to power its OTT service. The service, which debuted in February 2017, was built on Brightcove Video Cloud, enabling Dekkho to leverage an industry-leading online video platform to offer consumers VOD access to 12,000 hours of programming across desktop and mobile applications.
Dekkho provides its customers with a curated, high-quality video experience with video content ranging from three to 45 minutes. It partners with leading content producers such as Sony Music, Zee Music, Culture Machine, Times Group, and OML.
“Brightcove constantly remains ahead of the curve, rapidly innovating to incorporate and leverage the constant changes in the online video industry,” said Dekkho co-founder Vinay Pillai.
“Scalability was most critical for us. We need to deliver our content across a broad range of customers, from those with low-end phones and slow internet connections to people with high-end mobile devices and larger screens. Not only has Brightcove enabled us to do that technically, but their service has been outstanding. We were promised Tier-1 support and Brightcove has delivered.”
Improving the viewing experience is one of the top challenges facing media organizations in 2017, and Dekkho required a platform with robust APIs that was easy for their application development team to leverage; in particular, the publisher was eager to integrate the video platform with its CMS for simpler ingestion of its videos. The scalability of the Brightcove platform, along with integrations with the majority of the content management systems (CMS), ad networks, and CDNs differentiated Brightcove from other providers.
“Dekkho is yet another great example of the rise of OTT in India. They’ve managed to quickly launch an intuitive and unique experience, and we’re looking forward to being part of their success,” said Brightcove Asia VP Tomer Azenkot. “Brightcove is excited to be working with this innovative service and helping the company as online video consumption in India evolves.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
