Brands
Suzuki showcases Gixxer & SF BS-1V variants in trendy graphics
BANGALORE: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers, Suzuki Motor Corporation, Japan, recently celebrated the launch of their New 2017 Gixxer Series of motorcycles at the Gixxer Day with Aras Gibieza, European Freestyle Champion showcasing an exhilarating performance on the capable Suzuki GSX-S1000 at the Orion Mall in Bangalore.
The city witnessed the thrill of Gixxer Day 2017 celebrations with much fan-fare which will later be taken to fans in Pune, Mumbai, Kolkata and Delhi too. Suzuki Gixxer Day is a gathering of Suzuki Gixxer and Gixxer SF owners to celebrate the spirit of the hugely successful Street Sport Bike. The event was energized by European Freestyle Champion and Red Bull athlete Aras Gibieza, who mesmerized the crowd with his world class freestyle biking performance. Gixxer Day celebrations in Bangalore also offered scintillating dance and music performances which kept the motorcycle enthusiasts on their toes.
Additionally, a morning ride out session was organized for the Suzuki riders, by providing them an exciting opportunity to tour the city with Aras, which was followed by an interactive session where the two time European Freestyle Champion from Lithuania shared his biking experiences with Indian fans.
The New 2017 Gixxer Series displayed in Bangalore on the Gixxer Day boasted premium sporty looks while complying with Bharat Stage IV emission norms.
The new 2017 Gixxer variants are available in 3 colours- Pearl Mira Red and Glass Sparkle Black, Metallic Triton Blue and Glass Sparkle Black, and Glass Sparkle Black. The three colour variants of the new Suzuki Gixxer SF 2017 model include Metallic Triton Blue, Glass Sparkle Black and Metallic Mat Black, and Pearl Mira Red. Further, the 2017 Gixxer SF Fi variant is available in Metallic Triton Blue and Glass Sparkle Black with Metallic Mat Black colours. The 2017 variants of Gixxer, Gixxer SF and Gixxer SF Fi will be priced at Rs. 83,422, Rs. 92,716 and Rs. 96,624 respectively (Ex-Showroom, Bangalore).
SMIPL MD Satoshi Uchida said, “Gixxer has been our flagship motorcycle, which has been well appreciated by our customers and has developed a loyal customer base over the years. Suzuki wishes to cater to the appetite of Gixxer customers for more intense engagement with the brand. We have also incorporated Mega Service Camps to reach out to our customers and provide them an unmatched post purchase experience.”
Suzuki supplemented Gixxer Day with Mega Service Camps wherein special offers were provided on the service and spares of Suzuki vehicles. A lucky draw was also conducted for the participants, the winners of which got to take home exciting Suzuki merchandise.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
