MAM
Kolkata gets a Big pat on the back at this year’s Impact Awards
MUMBAI: It was a night of spotlights, salutes and standing ovations as Big FM rolled out the red carpet for Kolkata’s most impactful players one trophy at a time. The third edition of the BIG Impact Awards Kolkata, hosted by Big FM, lit up the Vivanta hotel with stories of disruption, innovation and deep-rooted social impact. From real estate visionaries and restaurateurs to neurosurgeons and literary pioneers, 23 exceptional awardees were honoured for redefining excellence in their respective fields.
In keeping with the event’s tagline VG T Recognising Unconventional Excellence, the awards tipped their hats to businesses that are bold enough to break the mould and brave enough to build something bigger. Presenting the awards were top dignitaries including Debashis Kumar (MLA & Mayor-in-Council) and Partha Bhowmik (MP). Acclaimed actor Abir Chatterjee added to the evening’s sparkle as the special guest.
The event wasn’t short on star power either. Guests included Sudipa Chatterjee, Churni Ganguly, Rooqma Roy, Shruti Das, Souraseni Maitra, Basabdatta Kar, chef Rongon Neogi, and composer Indradeep Dasgupta, turning the evening into a full-blown celebration of Kolkata’s cultural and entrepreneurial fabric.
The list of winners offered a crash course in Kolkata’s rich and varied brilliance from the best biryani and pizza joints to top-notch hospitals and publishing houses. Narayan Banerjee was crowned Healthcare Influencer of the Year, while Nadia Cassam rose to confectionery fame. JIS University and Atri Group bagged honours in education and real estate respectively, and Soham Chakraborty & team took home the award for Best Hair Replacement Centre.
Two special mentions went to Arindam Mukherjee, who clinched awards in both industrial automation and carbon emission reductio proof that innovation often wears multiple hats.
Speaking on the occasion Big FM COO Sunil Kumaran said, “These awards aren’t just a celebration of business success, they’re about resilience, ingenuity and heart. At BIG FM, we believe honouring today’s innovators inspires tomorrow’s trailblazers.”
Supporting partners for the event included LTK Industries (Fashion Partner), Tata Curvv, Saini MG Motor Kolkata, Krishna Chandra Dutta (cookme) Pvt Ltd., Suzuki (Ride Partner) and Glengrant (Celebration Partner).
With this year’s resounding success, Big Impact Awards Kolkata continues to prove that when it comes to business with heart, Kolkata means kaarigar, creator and changemaker in equal measure.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
