iWorld
Facebook exec ponders: How to hold the brain’s attention?
GOA: The final session of Goafest 2017 concluded with the stating of a few significant points by the head of Facebook creative shop India and global accounts APAC Juhi Kalia.
Kalia stated, “We exist in an environment which is content-rich but the attention span is poor — a mere eight seconds. That is understandable as the amount of information an average person is fed is equivalent to 174 newspapers a day.
“The flip side is that the human brain is adapting to this shift, and evolving. We now register information at a faster rate and process information in many (newer) ways. The brain processes visual information 60,000 times faster than text, it gets coded in long-term memory and, therefore, has more recall,” she explained.
The way people consume content is also evolving. “Consumption is no longer linear. It is customised, frequent and fast. Even our bodies have adapted to this shift, wherein our postures reflect what kind of content we’re consuming.”
Juhi elucidated on how the different platforms elicit different mindsets and perception. Instagram gives its users the perception of discovery, inspiration and transportation, while Facebook is known for connection and recognition. In the end though, it all boils down to: content.
“A great creative is a great creative regardless of the platform. Her parting shot to the engrossed audience was, “What we need to understand is how to tell stories based on how people are interacting with the platform. We are at that point in time where we have to find new ways to tell stories.”
The fast-paced and cutting-edge final session of Goafest 2017 certainly opened up a lot of minds to new technologies and usage of social media platforms. As the day came to an end and people headed to the sundowner at the lawns to unwind, one can’t help but admire the past three days of learning, and it is with a bittersweet smile that people get set for the closing party of Goafest 2017.
AlsO Read :
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Goafest 2017: Carat chief strategist observes data’s great tool, but gut feeling critical
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
