iWorld
Facebook exec ponders: How to hold the brain’s attention?
GOA: The final session of Goafest 2017 concluded with the stating of a few significant points by the head of Facebook creative shop India and global accounts APAC Juhi Kalia.
Kalia stated, “We exist in an environment which is content-rich but the attention span is poor — a mere eight seconds. That is understandable as the amount of information an average person is fed is equivalent to 174 newspapers a day.
“The flip side is that the human brain is adapting to this shift, and evolving. We now register information at a faster rate and process information in many (newer) ways. The brain processes visual information 60,000 times faster than text, it gets coded in long-term memory and, therefore, has more recall,” she explained.
The way people consume content is also evolving. “Consumption is no longer linear. It is customised, frequent and fast. Even our bodies have adapted to this shift, wherein our postures reflect what kind of content we’re consuming.”
Juhi elucidated on how the different platforms elicit different mindsets and perception. Instagram gives its users the perception of discovery, inspiration and transportation, while Facebook is known for connection and recognition. In the end though, it all boils down to: content.
“A great creative is a great creative regardless of the platform. Her parting shot to the engrossed audience was, “What we need to understand is how to tell stories based on how people are interacting with the platform. We are at that point in time where we have to find new ways to tell stories.”
The fast-paced and cutting-edge final session of Goafest 2017 certainly opened up a lot of minds to new technologies and usage of social media platforms. As the day came to an end and people headed to the sundowner at the lawns to unwind, one can’t help but admire the past three days of learning, and it is with a bittersweet smile that people get set for the closing party of Goafest 2017.
AlsO Read :
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iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
