Brands
Hoi and BluSmart redefine airport travel
MUMBAI: Imagine gliding through the chaotic traffic of Delhi in an all-electric, eco-friendly ride, knowing that your journey doesn’t just end at the airport—it gets smarter.
Enter Hoi and BluSmart, two pioneers in their fields, teaming up to transform how we travel to and from airports. With Hoi’s cutting-edge airport services seamlessly paired with BluSmart’s sustainable ride-hailing fleet, your airport commute is about to get faster, smarter, and undeniably more premium.
It’s not just travel—it’s a reimagined, stress-free experience for today’s jet-setter.
Passengers booking BluSmart rides to the airport can now access Hoi’s exclusive services, including pre-ordering meals en route to the terminal, allowing them to skip queues at food counters and proceed directly to their gates. Hoi’s integration with Airport Flight Status Display Systems and the Airport Operations Database (AODB) ensures real-time updates on flight status and gate information, further simplifying the travel experience.
The campaign, targeting almost three lakh cab rides across Delhi-NCR, introduces exclusive offers for BluSmart users, available through in-cab displays, Hoi’s app, and the BluSmart app. Passengers can enjoy preferential rates on services such as concierge assistance, priority check-ins, lounge access, and AI-powered airport inquiries.
Hoi chief operating officer, Harshvardhan Singh expressed his excitement about the partnership, “At Hoi, we’re constantly innovating to make airport experiences more efficient and enjoyable for travellers. Our partnership with BluSmart represents a natural synergy between sustainable transportation and smart airport services. By enabling travellers to organise their airport experience during their ride to the terminal, we’re effectively extending the airport’s convenience to the car journey itself.”
Hoi’s transformative platform is operational at major airports, including Delhi, Hyderabad, and New Goa (GOX), offering a range of services designed to streamline travel. Upcoming features such as duty-free pre-ordering and a loyalty programme are set to further enhance the platform.
The collaboration aligns with India’s green initiatives, combining eco-friendly transportation with efficient airport services, making travel more seamless and sustainable. This partnership ensures thousands of passengers a smarter, stress-free journey to the airport.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
