iWorld
Twitter strikes 12 video partnerships
MUMBAI: A day after striking a deal with Bloomberg to stream news 24/7, Twitter has disclosed video partnership arrangements with 11 more content providers in the arenas of sports, news and entertainment.
Three entertainment channels involved are — IMG fashion, Live Nation and Propagate. Apart from Bloomberg, news partners will be — Buzzfeed, Cheddar and The Verge. Sports coverage will be provided by PGA Tour, MLBAM, The Players’ Tribune and Stadium.
Starting later in May, for the first time, WNBA will live-stream a weekly regular-season game on Twitter (20 total per season) during the 2017, 2018 and 2019 seasons. Twitter will deliver live action of the best in women’s basketball and the best in fan conversation about each game — on a single screen.
In addition, to weekly live MLB games, a new weekly MLB programme will live-stream only on Twitter. A new, original, fully programmed, 24/7 linear experience will stream live on Twitter soon.
The Players’ Tribune: #Verified, a modern forum for athletes to connect directly with fans, will be a live show, only on Twitter. The series will debut in the coming months, and will feature regular interviews with some of the most popular players across sports, including A.J. Green, Karl-Anthony Towns and Richard Sherman.
Circuit Breaker: The Verge’s Gadget Show is a weekly live programme that will review new gadgets everyone wants. MorningFeed, a brand new morning news and current events show broadcast live on Twitter by BuzzFeed, will reach an audience that wakes up hungry for the latest in “fire Tweets.”
Cheddar’s hour-long Opening Bell will stream live daily at 9am ET from the New York Stock Exchange. This expands on Cheddar’s successful Closing Bellshow at 3pm ET, which has aired on Twitter since last October.
IMG Fashion will bring its premium designer and brand relationships to a live content programme consisting of exclusive runway shows and behind-the-scenes Fashion Week content for Twitter users, live, from New York, Milan, Paris, London and beyond in September 2017.
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e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
