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Twitter strikes 12 video partnerships
MUMBAI: A day after striking a deal with Bloomberg to stream news 24/7, Twitter has disclosed video partnership arrangements with 11 more content providers in the arenas of sports, news and entertainment.
Three entertainment channels involved are — IMG fashion, Live Nation and Propagate. Apart from Bloomberg, news partners will be — Buzzfeed, Cheddar and The Verge. Sports coverage will be provided by PGA Tour, MLBAM, The Players’ Tribune and Stadium.
Starting later in May, for the first time, WNBA will live-stream a weekly regular-season game on Twitter (20 total per season) during the 2017, 2018 and 2019 seasons. Twitter will deliver live action of the best in women’s basketball and the best in fan conversation about each game — on a single screen.
In addition, to weekly live MLB games, a new weekly MLB programme will live-stream only on Twitter. A new, original, fully programmed, 24/7 linear experience will stream live on Twitter soon.
The Players’ Tribune: #Verified, a modern forum for athletes to connect directly with fans, will be a live show, only on Twitter. The series will debut in the coming months, and will feature regular interviews with some of the most popular players across sports, including A.J. Green, Karl-Anthony Towns and Richard Sherman.
Circuit Breaker: The Verge’s Gadget Show is a weekly live programme that will review new gadgets everyone wants. MorningFeed, a brand new morning news and current events show broadcast live on Twitter by BuzzFeed, will reach an audience that wakes up hungry for the latest in “fire Tweets.”
Cheddar’s hour-long Opening Bell will stream live daily at 9am ET from the New York Stock Exchange. This expands on Cheddar’s successful Closing Bellshow at 3pm ET, which has aired on Twitter since last October.
IMG Fashion will bring its premium designer and brand relationships to a live content programme consisting of exclusive runway shows and behind-the-scenes Fashion Week content for Twitter users, live, from New York, Milan, Paris, London and beyond in September 2017.
Also Read:
Bloomberg’s 24/7 live news channel on Twitter soon
Amazon Prime subs can watch NFL live, 10-game deal signed
e-commerce
Goafest 2026 names Mediakart co-presenter with LinkedIn and Spotify
Mediakart joins as co-presenter while Linkedin and Spotify Advertising come on board as powered by sponsors for South Asia’s biggest ad and marketing festival.
MUMBAI: Goafest is plugging in some serious star power and the volume is about to go up. The 19th edition of South Asia’s premier advertising, media and marketing festival, jointly organised by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), has announced Mediakart as Co-presenter and Linkedin and Spotify Advertising as Powered by sponsors. The three-day event will take place from 20 to 22 May 2026 at Taj Cidade de Goa Horizon and is expected to draw more than 2,000 industry leaders and professionals.
The new partnerships bring fresh energy to a festival already known for sparking big conversations, driving innovation and celebrating creative excellence through keynotes, panels and masterclasses.
Goafest 2026 Organising Committee Co-Chair and Havas Media Network India CEO Mohit Joshi said, “We are delighted to welcome Mediakart, LinkedIn and Spotify Advertising to Goafest 2026. Each of them brings their unique and impactful brand presence to the festival in today’s evolving advertising and marketing ecosystem.”
Mediakart business head Shahad Anand, of added, “Goafest stands as one of India’s most prestigious platforms celebrating excellence, innovation, and the evolving future of advertising and marketing. MediaKart is proud to associate as a co-presenting sponsor.”
A Spotify spokesperson noted, “The platform that Goafest provides, where we can gather as an industry to exchange ideas, collaborate and build for the future has proven incredibly valuable over the years.”
With its strong line-up of sponsors and a packed programme, Goafest 2026 is shaping up to be more than just another industry gathering, it’s fast becoming the place where the region’s brightest advertising minds come together to shape what’s next. Whether you’re into strategy, creativity or the latest tech, this year’s edition promises to deliver the kind of buzz that lingers long after the last session ends.
