Ad Campaigns
Marvel Tea’s face Kareena shoots new campaign in London
MUMBAI: Noted Bollywood actress Kareena Kapoor Khan has joined hands with one of the biggest brands in India, Marvel Tea.
The new TVC has been shot in London, across some of the most iconic landmarks such as Trafalgar Square Fountain, St. James Park, and Tower Bridge. The TVC begins with Kareena sipping a piping hot cup of Marvel Tea, looking refreshed and vibrant. The shots are interspersed with the process of a cup of Marvel Yellow Tea being prepared.
Marvel Group CMD R.C. Jain says, “We thought of having a celebrity for our campaign who is as royal as Marvel Tea. I believe that no one can match up to Kareena’s royal and beautiful look and hence we decided to launch our campaign with the talented actor.”
Brand ambassador Kareena says, “The brand association with Marvel Tea is very special, as it offers a taste than is unparalleled, which is why it has made a rightful place in the Indian beverage market.”
Jain added, “This campaign is a true amalgamation of two very important personalities i.e. Marvel Tea and Kareena. With “Har Lamha Naya ho jaye” campaign we want to entice the audience with the great taste of Marvel Tea-Yellow. Apart from a 45 second television commercial, viewers on the digital platform will get to watch a making of the film which will be exclusive to social media and will go live soon.”
The campaign is created by a team of globally acknowledged creative minds, including Mick Coulter, the Director of Photography who is Oscar-nominated and has previously worked on Hollywood movies like Sense and Sensibility, Notting Hill and Love Actually.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
