I&B Ministry
MIB scheme evaluation: Tenders invited from Chrome DM, IMRB & Nielsen etc
NEW DELHI: Offers have been invited by the information and broadcasting ministry for the evaluation of its schemes from 11 short-listed agencies which include Chrome and IMRB.
Tenders have been invited by 23 June 2017. The bids will be opened in the presence of authorised representatives of the bidders. The date and time of opening of the bids of the eligible bidders will be intimated separately. The ministry has made clear that it is not permissible for the addresses to transfer this invitation to any other Institution.
A notice on the website of the ministry includes Terms of Reference (TOR) of the Schemes for Assignment, the standard form of certificates to be included in the proposal and the standard form of agreement. The evaluation of the proposals will be done by the Evaluation Committee.
A detailed proposal including the technical bid and the financial bid need to be submitted in two separate sealed covers. The reference number of the letter and the title of the assignment should be superscribed on the envelope containing the proposal.
The short-listed agencies are:
National Institute of Public Finance and Policy (NIPFP),
National Council of Applied and Economic Research (NCAER),
National Institute of Labour Economic Research and Development (NILERD),
National Institute of Financial Management (NlFM),
Centre for Media Studies
Nielsen (India) Pvt. Ltd
Sambodhi Research & Communication Pvt. Ltd.
GFK Mode Pvt Ltd.
Frost and Sullivan
IMRB International, and
Chrome Data Analytics & Media
The schemes include:
Broadcasting Sector:
i) Supporting Community Radio Movement in India
ii) Prasar Bharafi
a) Grant in aid to Prasar Bharati
b) Grant in aid to Prasar Bharati for Kisan Channel
Film Sector:
i) National Museum of Indian Cinema
ii) Infrastructure Development Programme relating to Film Sector
a) Upgradation, modernisation and expansion of CBFC and certification process
b) Upgradation of Siri Fort Complex
c) Upgradation of building infrastructure of Films Division
d) Grant-in-Aid to FTII – Upgradation and Modemisation of FTII
e) Infrastructure development in SRFTI
D Development Communication & Dissemination of Filmic Content
a) Promotion of Indian cinema through film festivals and film markets in lndia and abroad
b) Production of films and documentaries in various Indian languages
c) Webcasting of Film Archives
d) Acquisition of archival films and film material
iv) National Film Heritage Mission
v) Anti-Piracy initiatives
vi) Setting up a Centre of Excellence for Animation, Gaming and VFX
Information Sector:
i) Up-gradation of IIMC to International Standards
Media Infrastructure Development Programme
Development Communication & Information I)issemination Iluman Resource Development
a) Training for Human Resource Development (excluding Prasar Bharati)
b) International Media Programme
c) HRD of Film MediaUnits
d) Payment for Professional Services
I&B Ministry
CBFC speeds up film certification; average approval time cut to 22 days
Over 71,900 films cleared in five years as digital system shortens approval timelines
MUMBAI:Â The Central Board of Film Certification (CBFC) has significantly reduced the time taken to certify films, with the average approval timeline now down to 22 working days for feature films and just three days for short films.
Operating under the Ministry of Information and Broadcasting, the statutory body certifies films for public exhibition in line with the Cinematograph Act, 1952 and the Cinematograph (Certification) Rules, 2024. The rules prescribe a maximum certification period of 48 working days, though the adoption of the Online Certification System has sharply accelerated the process.
Over the past five years, from 2020-21 to 2024-25, the board certified a total of 71,963 films across formats. Of these, the majority fell under the U category with 41,817 titles, followed by UA with 28,268 films and A with 1,878 films. No films were certified under the S category during the period.
Film approvals have also steadily risen in recent years. The CBFC cleared 8,299 films in 2020-21, a figure that peaked at 18,070 in 2022-23 before settling at 15,444 films in 2024-25. During the same period, 11,064 films were certified with cuts or modifications.
Despite the high volume of certifications, outright refusals remain rare. Only three films were denied certification over the last five years, with one refusal recorded in 2022-23 and two in 2024-25.
The board may recommend cuts or modifications if a film violates statutory parameters relating to the sovereignty and integrity of India, security of the state, friendly relations with foreign states, public order, decency or morality, defamation, contempt of court or incitement to an offence.
Filmmakers can challenge CBFC decisions in court. Data shows that such disputes remain limited but have seen some fluctuation. Between 2021 and 2025, a total of 21 certification decisions were challenged before High Courts, with the number rising to 10 cases in 2025.
Responding to a question in the Rajya Sabha, minister of state for information and broadcasting L. Murugan shared the data. The question was raised by Mallikarjun Kharge.
With faster timelines and a largely digital workflow, the certification process appears to be moving at a far brisker pace, signalling a shift towards quicker clearances for India’s growing film output.
