MAM
PromaxBDA: Rishtey Cineplex only Indian b’caster to bag ‘on-air branding’ gold since ’09
MUMBAI: Rishtey Cineplex, Viacom18’s exclusive Hindi movie channel, has been awarded the ultimate honour at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held at Los Angeles — Gold for the Best Channel Image On-Air Branding. The Best Packaging category has been an elusive one as it is the coveted trophy that the biggest channels across the globe aspire to win.
This spectacular win puts Rishtey Cineplex at the helm of engaging entertainment bringing international accolades to not only the channel but also the network on a whole.
PromaxBDA is a global community, linking 70 countries, of marketers and creative minds from the media and entertainment industry who strive to drive and celebrate excellence while providing an outstanding platform for networking.
The award was won in the category of Total Package Channel Image — On-Air only (Art & Design). The design objective of Rishtey Cineplex was to create a branding that is active yet non-intrusive.
Created in collaboration with New Zealand based visual artist and designer- David Frearson who introduced the idea of simply using a bulb and the team then translated the simplicity and beauty of this idea throughout the branding and communication.
In all Viacom18 bagged 7 awards in total:
1. Total Package Channel Image Branding – On-Air Only (Art Direction & Design)
Gold: Rishtey Cineplex
2. Clip Based Comedy Promo
Gold: Comedy Central – Troy & Abed
3. In house program campaign
Silver: Comedy Central – Friends in 2016
4. 3D promotional or Sales Kit
Gold: VH1 Umbrella
Silver: Comedy Central Umbrella
Bronze: Comedy Central Annual diary
5. Press Kit
Silver: Comedy Central Diary 2016
A powerful Hindi mass entertainment offering, Rishtey Cineplex showcases the best from Viacom18’s wide library of films as well as newly acquired movies from across genres including soulful dramas, heart-warming romance, adrenalin-packed action, rib-tickling comedy and much more.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
