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Volvo drives into World Pickleball league as luxury mobility partner
MUMBAI: It’s driven right into a “pickular” partnership. Swedish car maker Volvo Car India has come on board the World Pickleball League (WPBL) as official luxury mobility partner. Unconfirmed estimates are that it has put in about Rs 50 lakh for the privilege.
Founded by former top tennis players Gaurav Natekar and Arati Ponnappa Natekar, the WPBL aims to capture wide audiences through thrilling competitions and entertainment. The league will feature six teams competing in 48 matches over ten days, complemented by performances from renowned Indian artists.
Natekar expressed pride in the partnership with Volvo, stating, “This collaboration underscores the league’s broad appeal and promise of high-octane action.”
Volvo Card India MD Jyoti Malhotra added, “We are thrilled to support WPBL and believe it will significantly boost the sport’s popularity and engage discerning audiences who value luxury and performance.”
The inaugural edition kicks off on 24 January, with tickets available on Swiggy Scenes and live coverage on FanCode. The iconic Brabourne Stadium, will be playing host, marking the first time the historic venue will be holding a non-cricket tournament, adding a new chapter to its illustrious legacy.
The WPBL promises a unique blend of sports and entertainment, featuring performances from renowned artists including Dhvani Bhanushali, Suhani Shah, and the popular band The Yellow Diary. Fans can expect high-energy acts to complement the intense pickleball matches, ensuring an unforgettable experience.
The opening day will feature thrilling matchups, including a much-anticipated Maharashtra derby where Mumbai Pickle Power faces Pune United, followed by a southern derby with Atlee’s Bengaluru Jawans taking on Samantha Prabhu’s Chennai Champs.
The WPBL, promoted by Natekar Sports& Gaming, is committed to growing the fandom for pickleball in India through engaging events, community building, and grassroots initiatives in franchise cities. It also works closely with the All-India Pickleball Association (AIPA) and has the backing of Sony Corp as an investor.
(Picture courtesy: World Pickleball League facebook page)
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
