MAM
IDBI event face Tendulkar donates 100 pairs of shoes
MUMBAI: Over 15k enthusiastic runners are expected to line up on race day on 20 August of IDBI Federal Life Insurance Mumbai Half Marathon’s second edition.
Runners will soak in the architectural delights of “aamchi Mumbai,” as they chart the course along the famed majestic structures of South Mumbai. The run will be flagged off by face of the event, Mumbai’s Sachin Tendulkar from Kala Ghoda on Sunday.
IDBI also announced their support for an initiative in donating shoes. Footwear, being an essential requirement for any runner, IDBI, in partnership with the Mumbai Road Runners, will provide running shoes to talented runners in need of footwear. Tendulkar kick-started the initiative by donating running shoes to five runners. He also donated 100 pairs of shoes on behalf of himself and his family to Green Soles with an aim to provide basic footwear to the underprivileged sections of the society.
The registrations date has been extended until 30 July, 2017. The Expo will be open at Mumbai University, Kalina Campus in Santacruz from 18 August to 19 August where participants can come to collect their bibs and running kits.
IDBI Federal Life Insurance CEO Vighnesh Shahane said, “We wanted to create a journey for these enthusiasts; and today we have marathons in four major cities in India, namely Mumbai, New Delhi, Kochi, Kolkata, and are delighted to see more and more people being conscious of their health and fitness.”
Tendulkar said “It’s not the pace, but the participation that is important and that makes one a true champion. I envision a fitter tomorrow for India.”
Race director Nagaraj Adiga said, “It’s not only about the race day, the preparation begins five months earlier. We start with the Inaugural run, and this year we had more than 3000 participants, followed by four training runs which had a marvellous turn-out with registrations closing on the first day itself. The response we received for the 24-hour stadium run was fantastic; there were 100 teams, with 60 people running for 24 hours. Mumbai runners have always given a great response to the marathon, this year as registrations have crossed the 20,000 mark.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
