MAM
Nickelodeon Toons & kids celebrate Surakshabandhan with BSF
MUMBAI: India’s elite Border Security Force(BSF) at the International Attari – Wagha Border received a pleasant surprise from kids and their favorite toons Dora and Shiva from India’s leading kid’s entertainment franchise, Nickelodeon. The force that spends the entire year away from their families protecting the nation’s over 7000 kilometers land border had the kids along with the toons pay them a visit to celebrate the auspicious occasion of Rakshabandhan in its true essence of “Surakshabandhan”.
Festivity, Respect and selflessness was at full display as children along with the toons tied the symbolic Rakhi to the soldiers as prelude to iconic retreat ceremony, thus saluting their bravery, selflessness and relentless commitment to the country.
Children along with the Nicktoons infused energy at the border with their lively presence as they celebrated Rakshabandhan by tying Rakhi’s on the fists of the soldiers. Adding to this, the children also joined Dora and Shiva to participate in the dance ceremony prior to the retreat.
BSF DIG – Amritsar JS Oberoi said “We are delighted with the thoughtful initiative of Nickelodeon. Our soldiers miss out on spending time with their friends and families on festivals, Rakshabandhan being one. Having children take time out and celebrate the festival of rakshabandhan with us has definitely been a heart-warming experience for all our soldier who have now been gifted some beautiful memories that they will cherish this rakshabandhan.”
Viacom18 business head – kids entertainment cluster Nina Elavia Jaipuria said “Through this unique and poignant initiative with the Border Security Forces, we have endeavored to introduce children to real life superheroes who guard our borders, while also thanking them for the unwavering commitment and bravery towards the nation.”
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
