MAM
Nickelodeon Toons & kids celebrate Surakshabandhan with BSF
MUMBAI: India’s elite Border Security Force(BSF) at the International Attari – Wagha Border received a pleasant surprise from kids and their favorite toons Dora and Shiva from India’s leading kid’s entertainment franchise, Nickelodeon. The force that spends the entire year away from their families protecting the nation’s over 7000 kilometers land border had the kids along with the toons pay them a visit to celebrate the auspicious occasion of Rakshabandhan in its true essence of “Surakshabandhan”.
Festivity, Respect and selflessness was at full display as children along with the toons tied the symbolic Rakhi to the soldiers as prelude to iconic retreat ceremony, thus saluting their bravery, selflessness and relentless commitment to the country.
Children along with the Nicktoons infused energy at the border with their lively presence as they celebrated Rakshabandhan by tying Rakhi’s on the fists of the soldiers. Adding to this, the children also joined Dora and Shiva to participate in the dance ceremony prior to the retreat.
BSF DIG – Amritsar JS Oberoi said “We are delighted with the thoughtful initiative of Nickelodeon. Our soldiers miss out on spending time with their friends and families on festivals, Rakshabandhan being one. Having children take time out and celebrate the festival of rakshabandhan with us has definitely been a heart-warming experience for all our soldier who have now been gifted some beautiful memories that they will cherish this rakshabandhan.”
Viacom18 business head – kids entertainment cluster Nina Elavia Jaipuria said “Through this unique and poignant initiative with the Border Security Forces, we have endeavored to introduce children to real life superheroes who guard our borders, while also thanking them for the unwavering commitment and bravery towards the nation.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
