News Broadcasting
NDTV Good Times plans bonanza for viewers on tenth anniversary
MUMBAI: “The great thing about getting older is that you become more mellow,” quoting Irish author, playwright and columnist Maeve Binchy who died in 2012. However, viewers are hoping that the same will not be the case with India’s long-running lifestyle channel, NDTV Good Times, as it becomes all of 10 today.
Launched on 7 September 2007 in partnership with the now allegedly tarred former Indian liquor magnate Vijay Mallya, its intent was to offer a wide range of aspirational lifestyle programming on health, fashion, food, travel, and luxury.
And it has been doing that effectively by engaging and entertaining English-speaking upscale TV audiences in India the US, Singapore, Sri Lanka, Mauritius and Maldives. In India, In fact, it has gone on to define the lifestyle niche – being present across all major cable markets and all six DTH platforms in the country – even as others have fallen by the wayside. (Mallya is no longer associated with the channel, but the Good Times brand has stayed with NDTV Lifestyle – a division under the NDTV network.)
A press release issued by the network says the uniqueness about NDTV Good Times is that “it presents fresh, original programming that gives its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, follow fashion on ramps both Indian and global and most of all on how to live life to the fullest, no matter where you are. The line-up of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.”
Indeed, some of NDTV Good Times’ shows like ‘Band Baajaa Bride’, ‘Yarri Dostii Shaadi’ and ‘My Yellow Table’ have become iconic.
The channel has won several programming awards at the Indian Television Academy Awards, indiantelevision.com’s The Indian Telly Awards and the World Media Festival for key shows and interstitials like Highway on My Plate, No Big Deal and Making of the Kingfisher Calendar.
And on its tenth anniversary, the channel’s team, says its logo, icons, idents and a vibrant and dynamic colour palette are a testament to its evolution.
“We are continuing to offer programming that is impulsive, interactive and with an attitude to match,” explains NDTV Lifestyle CEO Smeeta Chakrabarti. “We have planned an exciting line-up and fresh seasons of hit shows, starting with My Yellow Table with the popular chef Kunal Kapur. Also planned is an exciting contest to gratify our viewers who could win luxury experiences.”
Adds channel head Arati Singh: “Our focus has always been to provide an immersive Good Times experience through 360-degree multi-platform content. NDTV Good Times inspires its viewers to #LiveYoung and #LiveIndian which has been the channel’s tagline and has been integrated with its social media as well.”
With that kind of go-getter attitude, there’s no stopping the good times for its TV viewers.
News Broadcasting
TV9 to host What India Thinks Today Summit 2026 in Delhi
PM Narendra Modi to keynote two day forum on India and the world
NEW DELHI: TV9 Network is gearing up to host the fourth edition of its flagship What India Thinks Today Summit 2026 on March 23 and 24 in the national capital, bringing together a wide spectrum of voices to debate India’s place in a shifting global order.
The summit will open with a keynote address by Narendra Modi, setting the tone for this year’s theme, “India and the world”, as the country positions itself at the crossroads of economic growth, geopolitical shifts and technological change.
From cabinet ministers to chief ministers, business leaders to cultural figures, the event promises a crowded stage and a lively exchange of ideas. Union ministers such as Piyush Goyal and Jyotiraditya Scindia are expected to attend, alongside state leaders including Mohan Yadav, Pushkar Singh Dhami, Bhajan Lal Sharma, Nayab Singh Saini and Bhagwant Mann.
Political voices from across the aisle, including Smriti Irani, Akhilesh Yadav and Asaduddin Owaisi, will also join the conversation, ensuring that the debates are as diverse as they are dynamic.
Adding a cultural and sporting touch, personalities such as yoga guru Swami Ramdev, poet Kumar Vishwas and cricketing names like Sourav Ganguly, Axar Patel and Arshdeep Singh are set to share the stage. Global business leaders and diplomats will further widen the lens, reflecting the summit’s international outlook.
Speaking ahead of the event, TV9 Network managing director and chief executive officer Barun Das, said India stands at a unique moment in history, combining demographic strength, technological capability and entrepreneurial energy. He noted that in uncertain times, honest conversations and bold ideas will shape the country’s trajectory.
The summit will explore themes ranging from economic growth and governance to innovation, sustainability and culture, positioning itself as a platform for dialogue at a time when the world is in flux.
With a packed agenda and a high-profile guest list, What India Thinks Today Summit 2026 aims to do more than just talk. It seeks to capture a moment where India is not only part of the global conversation, but increasingly helping lead it.
