Ad Campaigns
OPPO launches #BornToFlaunt campaign with Shraddha Kapoor and Shreyas Iyer
Mumbai: OPPO India launched a digital campaign – #BornToFlaunt – to support the launch of the F25 Pro 5G with actress Shraddha Kapoor, cricketer Shreyas Iyer, and dance troupe Quick Style. The social media film achieved over 150 million views across digital platforms to outperform previous generation F Series campaigns in view rates and ad recall metrics. According to the YouTube Brand Lift Study**, the video demonstrated exceptional reach and engagement with an 11.49 per cent increase in Ad Recall from February 22 to March 15, 2024.
OPPO India also announced that its F25 Pro—launched on February 29, 2024—recorded a 46.2 per cent increase* in sales compared to its predecessor, the F23 Pro, during its debut month to make it a front-runner in the sub-Rs 25K smartphone market. The OPPO F Series, known for its camera technology and innovative design based on proprietary technologies, has consistently earned consumer appreciation – and now, the success of the F25 Pro has propelled the series past the 10 million user milestone.
Since its inception, the OPPO F Series has consistently set industry standards: The OPPO F1 Plus in 2016 boasted the world’s first 16MP selfie camera, the F3 Plus in 2017 introduced dual front snappers, the F7 in 2018 featured a 25MP AI-powered selfie shooter, the F11 Pro in 2019 showcased a unique triple-colour design, while in 2021, the F19 introduced OPPO’s proprietary glow design in a striking gold colour. The F21 Pro and F21s Pro, launched in 2022, showcased a fibreglass leather design and a micro-lens camera. The OPPO F25 Pro continues this tradition of innovation with its segment-first AI Smart Image Matting, 4K video recording on both front and rear cameras, ultra-slim 7.54mm profile, OPPO’s proprietary glow design, advanced 64MP triple-camera system, and IP65 rating. The device is available at mainline retail outlets, Amazon, Flipkart, and the OPPO e-store at Rs 23,999.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
