MAM
Kyoorius Designyatra’s ‘Optimism’ to be in Goa for its 12th edition
MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how even though the world around us has changed there is hope for a brighter tomorrow.
Kyoorius Designyatra is an annual conference on design and innovation. The event will include workshops, discussions and breakout sessions which will offer delegates an opportunity to gain insights and knowledge on industry trends and enable them to interact with some of the most innovative thinkers and entrepreneurs from across the globe. Every year, Kyoorius Designyatra attracts some of the biggest names in global creative and design industry from different fields. Designyatra offers the opportunity to expand professional networks while celebrating creativity.
This year the line-up of speakers includes:
o Andy Chen, Partner, Isometric Studio
o Cheryl Heller, Chair, MFA Design for Social Innovation at SVA
o Graham Fink, Chief Creative Officer, Ogilvy & Mather, China
o Stephen Burks, Principal, Stephen Burks Man Made
o Waqas Jawaid, Partner, Isometric Studio
o Lord Christopher Laverty,, Author, Clothes on Film
o Leeroy New, Artist and Designer, Lab New
o Jackson Tan, Creative Director and Co-Founder, BLACK and PHUNK
o Prasanna Sankhé, Founder & Creative Head, HYPHEN
o Lizzie Mary Cullen, Pen and ink Illustrator and Writer, Lizzie Mary Cullen
o Jon Noorlander, Executive Creative Director, Method Studios
o Madhav Raman, Partner, Anagram Architects
o Morag Myerscough, Founder & Designer, Studio Myerscough
o Thomas Widdhershoven, Director and Designer, Thonik
o Noriaki Onoe, Creative Director, Dentsu Inc.
Kyoorius founder and CEO Rajesh Kejriwal says: “The 12th edition of Kyoorius Designyatra is aimed at reflecting the hope people have imbibed in today’s gloomy environment. It is acting as a platform where creativity and design will signify new hope and a better tomorrow. As a platform, Designyatra allows the participants to not only discuss the latest trends in creativity, brand, design and digital but also creates a unique pool of varied creative minds from across the world.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
