MAM
DishTV-ABP rolls out Pujo campaign
MUMBAI: Asia’s largest DTH brand DishTV, in order to add to the festivity fervour, has undertaken various activities in West Bengal in association with ABP Ananda. They have come up with the campaign — “Every home HD home” to amplify the HD reach during Durga Pooja (Pujo, in Bengali) celebrations.
This campaign comprises digital, social media, broadcasting, radio and ‘pandal’ branding. The HD offer comprises 26 HD channels at Rs 84 (plus 18 per cent GST).
DishTV SVP – marketing Sukhpreet Singh said: “With users aspiring for HD channels, this move is to encourage them to embrace HD channels at the most minimal costs.”
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
