MAM
Astroyogi becomes the official astrology partner for “Mr and Mrs Mahi”
Mumbai: Astroyogi, an online astrology platform, has become the official astrology partner for the highly-anticipated movie ‘Mr and Mrs Mahi’ starring Bollywood heartthrobs Janhvi Kapoor and Raj Kummar Rao. The film celebrates the themes of pursuing one’s dreams and the importance of a strong life partnership – ideas that resonate deeply with Astroyogi’s philosophy.
The movie’s trailer portrays the actors as a newly-married couple who not only share the same birthdays and birth charts but also share a mutual love for cricket. While Rajkummar Rao’s character is portrayed as an aspiring cricketer striving to establish himself in the sport, Janhvi Kapoor plays the role of a doctor who finds joy in both watching and playing the sport.
Slated for release this Friday, ‘Mr and Mrs Mahi’ depicts the trials and tribulations that adorn the path of an otherwise astrologically-compatible couple. The film is set to showcase the challenges that married individuals undergo and overcome, despites serving as a perfect match for each other.
Speaking on the occasion, Astroyogi COO Aditya Kapoor said, “We are happy to be the official partner of ‘Mr and Mrs Mahi’ – a film that beautifully conveys the importance of following your passion and marrying the partner of your dreams. This collaboration underscores the synergy between the film’s message and Astroyogi TG’s aspirations. We are confident that this collaboration will prove immensely fruitful for both Astroyogi and the movie’s audience.”
Astroyogi also recently shared a promotional video on Instagram featuring Rajkumar Rao and Janhvi Kapoor. The video highlights the actors discussing the movie’s compelling astrological themes,drawing attention to Astroyogi’s astrological services as well as building excitement before the movie’s release.
This strategic partnership is being actively promoted across multiple platforms including YouTube, Facebook, Instagram, and Google Display for an active duration of two months.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
