MAM
Madison Media to handle Sri Sri Tattva account
MUMBAI: Madison Media has won the mandate of Sri Sri Tattva, which will be handled from their Bangalore office. The agency will handle the planning and buying assignment for print, TV, radio, cinema and outdoor for the FMCG advertiser.
Madison Media Omega COO Dinesh Rathod says: “We are looking forward to building their brand further in the Indian market.”
Sri Sri Tattva comes with a goal of promoting health and wellness to every household and has developed multi-dimensional capabilities across the Ayurveda value chain.
Its key products include Ojasvita (herbal health drink), Sudanta (herbal) Toothpaste, Cookies, Cow’s Pure Ghee, Honey, and a range of certified organic products and ready-to-eat snacks.
Sri Sri Tattva’s Tej Katpitia says, “Our common values and passion to excel will create great synergy and yield excellent results in spreading good health and wellness across the country.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
